Touch screen application
Touch Screen Monitors are used to collect Research Data via a web-based application with real-time results. A Stylus is used by the respondent to respond to questions on the screen (no fingers) and a keyboard is supplied for write-ins in response to any Open End questions. This application is more fun for the participant and is more technically advanced.
Usability testing lab
Every Website should be repeatedly monitored for customer “ease of use” in order to make certain that the site offers what you expect it should and what you want it to. Our in-house Usability Lab offers the ability for you to view potential customers while they are completing instructions/tasks on your site with various “views” of how each task is completed. In addition, you walk away with a DVD of all the monitoring that occurred. This should be considered a maintenance of your website and should be repeated every time you want to make significant changes or additions to your site.
Active Group
ActiveGroup delivers qualitative research studies to market researchers over the Internet via the most advanced and user-friendly interface – the ClientLounge – in the industry.
Field your research as you normally would – ActiveGroup requires no change in the way you conduct your qualitative events. All you need to do is book your project with ActiveGroup (we can give you details on how to do this). Once booked, you receive a Confirmation email and LogIn information to share with your colleagues . On the day of your scheduled research, simply use your Event LogIn to access your Event Page. Using their proprietary ClientLounge, you will be able to chat with your colleagues – just like you were behind the mirror.
The ActiveGroup business concept is simple: help a company’s marketing executives cut travel expenses and improve efficiency by offering Video Streaming Technology.