Successful qualitative research techniques begin with understanding the specifications of our clients. Our professionally trained in-house staff can tackle the most difficult recruiting assignments in a timely and cost effective manner utilizing client supplied sample, our computerized database, location intercepts or random calling. Mars Research has an extensive field department that offers its' clients the opportunity to conduct mystery shops, store audits, and exit interviews on a local, regional and/or national level.

Quantitative research studies are implemented with a team approach. This gives us the ability to complete projects on schedule and within budget. Every interviewer is thoroughly trained, briefed, supervised and monitored to ensure accurate and valid data collection.

Our research provides reliable and concise data on consumers, professionals and businesses, as well as a full range of special target audiences, including seniors, physicians and baby boomers.