Mars Research is dedicated to providing quality Market Research Services in a responsible and professional manner

With over 30 years of service, Mars Research is one of the most trusted data collection companies in South Florida.
We strive to offer a customized product – at Mars Research one size does not fit all.


Mars Research offers a comprehensive range of services that encompass all aspects of the research process. Through the systematic and objective identification, collection, analysis, dissemination and use of information we identify opportunities that may impact your marketing and business strategies based on reliable insights that drive valuable return on investment.

We offer custom solutions for all of your qualitative and quantitative research needs including custom research design, data collection, recruitment, statistical analysis and reporting. Mars Research works closely with clients to plan each project, design the research, analyze the findings and present a report that draws concrete conclusions and makes actionable recommendations.  Mars analysis is designed to go beyond basic description and is used to bring new products to market, position advertising and measure its effectiveness, create new customer development strategies and build customer loyalty.

  • MARS Listens

    Conducting qualitative research with the goal of understand customer’s attitudes and beliefs using in-depth interviews, focus groups and usability labs.

  • MARS Explores

    Solutions for new innovations, product modifications, advertising and marketing campaigns and concept testing both onsite or in the field.

  • MARS Explains

    Surveying consumers or businesses to compile demographic data on target markets, gauge customer satisfaction or investigate market segmentation.

[ds-custom-block-row class=”leftImg” img_url=”” title=”Focus Group Facility” content=”Our upscale Ft. Lauderdale Focus Group facility offers a large conference room, spacious client viewing, video streaming and a professional team of recruiters that can tackle any project. We offer the Focus Vision video streaming service, the world leader in live video transmission of focus groups. Through the use of this technology, our clients can view live video transmission of Focus Groups over the internet, increase team and management participation and accelerate project timetables. Avoid the time, cost, and inconvenience of travel with unlimited number of viewers and interactive chat capabilities.” check_availability=”#”]

[ds-custom-block-row class=”rightImg” img_url=”” title=”Usability Studies” content=”Accompanied by a full-time technician, MobiLAB™ is a usability testing lab that allows clients to clearly observe and evaluate the testing on any type of interactive product including: websites, interactive software, hand-held devices, paper prototypes, ATMs, kiosks, automated voice response systems and more.” see_tech=”#”]

[ds-custom-block-row class=”leftImg” img_url=”” title=”Online Research” content=”Collecting data online via phones, tablets or computers is a fast and effective way to capture consumer insights as well as immediate feedback following a user’s experience or transaction. Our proprietary “Consumer Touch” survey system is a comprehensive self-administered or interviewer assisted software that works on touch enable computers, laptops, tablets or mobile phones.” More_Services=”#”]

[ds-custom-block-row class=”rightImg” img_url=”” title=”Recruiting Services” content=”Our team of experts can design comprehensive research plans in a timely, cost effective manner utilizing client supplied sample, our computerized database, online communities, or random calling. Mars is committed to providing reliable and concise data on consumers, professionals and businesses, as well as a full range of special target audiences, including Hispanics, seniors and children.” more_about_us=”#”]

[ds-custom-block-row class=”leftImg” img_url=”” title=”Touch Screen Survey Software” content=”Mars Research Consumer Touch Software can be utilized on any Windows based PC or tablet with a touch screen monitor. Our software is user friendly with a graphical interface and easy response selection. In addition to the standard question types our system supports advanced questions such as constant sum and ranking.  Tests can take place locally or remotely with any type of internet connection.” see_tech=”#”]

[ds-custom-block-row class=”rightImg” img_url=”” title=”Sensory Research” content=”Mars Research conducts product evaluation and taste test research for a wide range of clients. Testing is completed at our CLT Testing facility or respondents can be directly recruited to a client’s location.” request_a_quote=”#”]

[ds-custom-block-row class=”leftImg” img_url=”” title=”Multicultural Ethnic Studies” content=”Companies must know their consumers and figure out the best way to reach them. Our Ethnic Research pinpoints certain groups based on their race, national origin or distinctive cultural patterns.” more_services=”#”]

[ds-custom-block-row class=”rightImg” img_url=”” title=”Analytics & Reporting” content=”

Mars Research does not simply summarize statistical findings, we make insights accessible and actionable. Findings are presented along with conclusions and recommendations in our written reports and presentations. We ensure data is accessible and easy to understand by using charts, graphs, infographics and dashboards to convey data heavy information. Dashboards provide clients with a powerful tool that is interactive and flexible, presenting information at both a summary and detailed level.” see_more=”#”]

[ds-custom-block-row class=”leftImg” img_url=”” title=”Medical Studies” content=”Successful research techniques begin with understanding the specifications of our clients. At Mars Research, we’ve been working with clients in the medical field for years, applying our specialized knowledge to services to ensure the highest level of client satisfaction. Our professionally trained in-house staff can tackle the most difficult assignments in a timely and cost effective manner utilizing client supplied sample, our computerized database, online communities, or random calling.” read_more=”#”]

Let us help you today
  • Actionable insights = educated decision-making
  • Identify and define marketing opportunities + problems
  • Generate, refine + evaluate marketing actions
  • Unbiased, secure + confidential research solutions
  • Reliable samples screened by experienced recruiters
  • Generate, refine + evaluate marketing actions